Rosslyn Chay


Rosslyn Chay

UX Director, TBWA\ Singapore

With over a decade of experience within the digital space, Rosslyn seeks to craft experiences that tell stories, and deliver holistic and efficient solutions for businesses. She comes with a comprehensive understanding of the digital domain, that’s accumulated from exposure and experience in various projects in the realms of experience design, creative design, and technical build.

A Catalyst who fuses Design and Technology together, Rosslyn works towards designing meaningful and memorable experiences that touch the hearts of people and connects brands with their customers.

How did you learn about UXSG?

Attended the UXSG in 2014.


What made you volunteer for the UXSG Conference this year?

It was start of the year. I wanted to take up a new challenge to put myself out there, meet new people and gain new exposure.


How has the journey been?

I learn new things, meet new people. It’s been meaningful, but challenging too. I’m not comfortable with big group gatherings and self-intros.

At a Personal Level
What are your personal quirks?

I?m a bread person. And when it comes to choices for cakes, tiramisu always. Or if I can get black forest cake (the traditional ones with rum), that will do too. I enjoy the layers of flavors, liquor, coffee, chocolate, cherry.

A couple of pet peeves, badly designed spaces. And if you wanna screw with my day, just mess with my breakfast. Certain routines are a must have.


Is there any words of advice or quotes you live by?

A translation of it – Creativity, comes from living your life with intent…

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