Ruth Ho


Ruth Ho

User Researcher & UX Consultant, The Collab Folks

Ruth is an independent UX practitioner with over 12 years of generalist experience in the digital arena. Her expertise includes field and user research, process flow design, information architecture, as well as digital strategy and digital marketing.

As a consultant and team coach with The Collab Folks, Ruth helps companies and product teams in the areas of UX design and marketing.

How did you learn about UXSG?

I first met Raven through work in 2011 – he was a UX consultant for a project that I had been assigned to. I didn’t realise it at the time but that project marked the start of my journey into UX. Post-project, Raven and I reconnected over lunch in 2013. He shared about UXSG and I began attending the meetups shortly afterwards.


What made you volunteer for the UXSG Conference this year?

I work independently, meaning that I’m not employed by a company and don’t have a 9-to-5 job setup. While it’s easy to do freelance work, it’s also easy to lose focus and go down paths that lead you away from where you ultimately want to be in your career. Attending the monthly meetups helps me stay on track. The interactions I’ve had through UXSG continually challenge my thinking and make me want to improve my skills and aspire to be the best UX practitioner I can be, as opposed to simply making a living and getting by. After everything that I’ve gained from UXSG, being a volunteer and giving back to the community is a no-brainer.


How has the journey been?

The UXSG volunteer team feels like extended family to me. Although we might not know each and every team member very well, it’s comforting to know that we’re in this together and that help when needed is just a phone call away.

At a Personal Level
What are your personal quirks?

At home, I eat Nutella using one chopstick, eat cereal from a drinking glass (no milk), and use chopsticks to eat potato chips and other “TV” snacks such as Super Ring.


Is there any words of advice or quotes you live by?

My best friend shared this with me: eat when you’re hungry, drink when you’re thirsty, sleep when you’re tired. It serves as a reminder to refrain from over-complicating things, to listen to your needs, be in tune with your body and mind, and to live simply.

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