Woon Tai Woon


Woon Tai Woon

Imaging Industrial Design Lead, Dell Singapore (Experience Design Group)

Taiwoon currently works as the ID lead for Dell business printers. He have worked in several IT R&D dept (HP, Creative, Concord Camera and Philips Design) ?for over 18 years designing IT products like PDAs, Smart phone, accessories and Digital cameras. He also have experience setting up Design team from scratch and managing ID resources to support the business direction.

How did you learn about UXSG?

I knew Khai Seng before UXSG while I was doing a design collective ?Little thoughts group. ?Then I saw from his facebook posting he was doing UXSG event (2013). ?I clicked to know more and liked the topics. ?To be frank, it wasn’t directly related to product design but it was something that I felt was important to look beyond the product. I badgered my director to send designers to the conference and I think he agreed more because I was so motivated to go learn.

There are many whom made a deep impression in UXSG. ?Firstly, Raven, Khai Seng, Michael with their helpers. It was the end of the 2013 UXSG event and in the operation room. Totally unglam, sweaty and they were hugging themselves like they have won World Cup! ?In a way, they did! ?When I looked into their eyes, I could see the joy and amazement that they pulled off something totally crazy. It was then I realized that there was no professional event company for UXSG ? THEY did it themselves. Oh wow?.

The second was Low Chao Hwei. He was my ex-design director in Philips design. Gave the first keynote message and some advice for designers. One stuck in my head all the time. ??Remember, we all grow old someday? ? This was an advice in compassion and not to be caught up with the cool for cool sake.

Another was Bojan of OCBC experience design dept during UXSG 2013. After he shared the keynote, I asked him ?now you shared with us all the methods and approach, ?how do you stay ahead of the game? . He smiled and said ?I can share with you all my methods and approach but the thing you cannot copy is the company culture, the people and the willingness to do it right?. Respect!


What made you volunteer for the UXSG Conference this year?

I respected the selflessness of what Raven, Khai Seng and Michael have done for the community. ?Having run the cycling community with a team, I know it?s not easy to continue and I just wanted to help in any way I can.


How has the journey been?

Volunteering for UXSG is an eye opener. I am exposed to the way UX uses collaborative tools like Trello and Slack to manage the team. One of the things that I also noticed is the system is designed for remote working. Its pretty daunting and confusing with the various online apps. This is also the perhaps the reason there are many after office ?face to face? meet ups to clarify the gaps. ?This is not easy for me, juggling work, family duties, LCSG & UXSG.

Over the Ubin trip, finally got to know others better. ?I got to speak to Sam, Andre, Darren, Ruth, Kai and know them beyond the professional scope of work.

At a Personal Level
What are your personal quirks?

My canteen aunty know me by Kopi-O guy?
I cannot resist prawn noodle soup. The best one is at upper east coast road near to a petrol station. Leaving it vague so u can have fun searching!


Is there any words of advice or quotes you live by?

?It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming?. ?

http://www.theodore-roosevelt.com/trsorbonnespeech.html ? << full transcript here.

And the Malay saying ?sikit sikit lama lama jadi bukit? ?= Bit by bit, together, we can move mountains.

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