Design Strategy

Opening Keynote #1 @ Summit 1 Hall

Emotionally connecting to the next 50 years
society

In his keynote, Tong Yee will be speaking about the complexity of emotion and unpack for us an understanding of crucial emotions like apathy, cynicism and indifference. We all understand how much these emotions can stunt progress and impede collaboration, but are we also cognizant of how we contribute to the origin and growth of these emotions? How can we meaningfully address them and why addressing this is a crucial pillar of our strategy come the next few decades.

Tong Yee

Tong Yee

Director, The Thought Collective

Keynote #5 @ Summit 1 Hall

Scaling Up Design
communities

4 years ago Atlassian had 6 designers. Fast forward to today and the design team numbers more than 120. Building and managing a design team of this size is one thing, integrating it successfully into a traditionally engineering led organisation is another. Jurgen Spangl (Head of Design) will share how Atlassian has successfully embraced design as a first-class discipline and how it is changing from being an engineering-led, to an experience-led company.

Jurgen Spangl

Dr. Jurgen Spangl

Head of Design, Atlassian

Keynote #3 @ Summit 1 Hall

When Policy Meets Design
communities

In this talk, Jung-Joo will highlight what design can do for public service and policy development, and eventually transform the government to be more human-centered. Jung-Joo will illustrate this through her recent collaboration project with the Ministry of Manpower Singapore.

Jung-Joo Lee

Dr. Jung-Joo Lee

Assistant Professor,  National University of Singapore, Division of Industrial Design

Workshop #4 @ Room 326

Designing an Environment of Uncomfortable Conversation
communities

Any successful change is a result of the strength of the organisation that executes it. We all know that it isn’t the brilliance of an idea that brings successful implementation of transformative change but rather it depends on the character and composition of the team that is assembled. But how exactly do we build teams primed for innovation and change?

In this workshop, Tong Yee will be sharing how organisations are essentially linguistic phenomenon. The most successful organisations are made up of a complex but resilient weave of assessments, promises, and conversations. Through designing a platform for uncomfortable conversations, he believes that we can build the capacity for resilience, innovation and address the emotional deficit that many organisations face today.

Tong Yee

Tong Yee

Director, The Thought Collective

Workshop #7 @ Room 325

Get Strategic: Learn To Embed UX More Deeply Into Your Organization’s Processes
products and services

As UX practitioners, managers and leaders, we all know how hard it is to stop, think about and plan a strategy for embedding user experience processes more firmly in your organization.

Good user experience research and design are no longer “nice to have”… they are essential. But most organizations don’t know how to effectively integrate UX practices into existing practices and processes. This workshop will equip you with the knowledge and tools to create, advocate for, and guide UX practices aligned to a strategic plan.

Paul J. Sherman, PhD

Paul J. Sherman, PhD

Kent State University, Ohio, United States

Lightning Talk #1 @ room 325

Designing for Public Impact
society

How do civil servants and designers team up to transform public services? How might we scale human-centric design in a large government agency with diverse roles and stakeholders? What is the role of co-design in Singapore, and how would the future of public services look?

Hefen will share the highs and lows of the Ministry of Manpower’s journey in humanizing public services with design and data, as well as the opportunities and challenges present in driving human-centered change in government.

Wong Hefen

Wong Hefen

Senior Assistant Director, Behavioural Insights and Design Unit, Ministry of Manpower, Singapore

Lightning Talk #2 @ room 324

Sustaining Transformation in Government Agencies
communities

The presenters have worked on a range of projects with the Department of Justice, and some of them have been transformative. One of the projects that they will be sharing about is the implementation of a new Jury Management System – while ostensibly an “IT” project, it enabled the organisation to reimagine the way it viewed the citizenry, re-engage them in a more positive fashion, and even “export” the solution to other jurisdictions to turn it into a revenue stream.

Join Gerry and Julian as they share with you a truthful account of these projects, exploring which elements are crucial to embarking on the journey of transformation, and discussing the traps and the pitfalls that can derail your efforts.

Gerry Gaffney

Gerry Gaffney

Director & Principal UX Consultant, Information and Design

 

Julian Huxham
Julian Huxham

Director, EntityDesignCo.

Lightning Talk #10 @ room 324

Creating a Design-Centered Culture in Organizations: Learnings from creating a UX Community
communities

It’s not easy to introduce a UX culture within an Organization. There are ways, however, to slowly introduce the culture and get buy-in from other teams. It involves regular meet-ups and getting small wins.

Join Elymar as he shares his journey on how he created a UX Community in the Philippines, and how he brought his learnings into the corporate setting and promoted a Design-Centered culture.

Elymar Apao

Elymar Apao

Founder, UX Philippines

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