Product Design

Keynote #4 @ Summit 1 Hall

Transformative Tangibles
products and services

A full and rich experience is one that engages all the senses and emotions. L+W use design research and their skillsets to choreograph tactile materials and surfaces, smart design details and technical solutions, body postures, user behaviours, relationships between users and users with their contextual environment.

In their presentation, they will drive you through the processes behind the discoveries and the outcomes of Pediatric Waiting Experiences, New Chromatherapy Spa Services, VIP helicopter interior and other relevant projects.

Francesca Lanzavecchia & Hunn Wai

Francesca Lanzavecchia and Hunn Wai

Founders, Lanzavecchia + Wai Design Studio

Workshop #5 @ Room 308

Phygital : The Future of Seating
products and services

In this workshop, L+W will guide participants to look at how Phygital Experience can reconcile the gap between the Physical and the Digital in the domains of Work, Healthcare, Fitness and Hospitality. What new valuable experiences can the User have in-context? What new data sets can be captured as an intended result, for the Business?

To articulate these intents, the workshop vehicle will be Seating and its rituals, and imagining its Future. Through new archetypes of “Chairs”, L+W will help participants write stories of the Products, Services and Experiences of the Phygital tomorrow.

Francesca Lanzavecchia & Hunn Wai

Francesca Lanzavecchia and Hunn Wai

Founder, Lanzavecchia + Wai Design Studio

Workshop #6 @ Room 324

UX In The Jungle
products and services

UX In The Jungle is a tabletop game that empowers UX practitioners to see the big picture of product development. It can help them with evangelizing the importance of different UX functions and skills within the organisation. Players in the same group must collaborate to understand requirements, figure out user needs, make trade-offs between different features, manage market change risks, and deal with various other development cycle challenges to release their products on time with good usability and (most important of all) make lots money.

DJ (Der-Jeng) Lin

DJ (Der-Jeng) Lin

Human Interface Engineering, Trend Micro Inc.

 

Mike Chou
Mike Chou

Human Interface Engineering, Trend Micro Inc.

Lightning Talk #7 @ room 326

Outwards and Inwards Experiential Transformation: A KASKUS Case Study
products and services

Kaskus was founded in 1999, and ever since, has been the largest online community in Indonesia. Many of the old-time users have reluctance to change, and any changes done can shake the ground of the hard-core fans. On the other hand, with the shift in the user behavior and the new wave of competitions, change is inevitable. KASKUS needs to adapt to stay relevant and to continuously deliver great experiences for its users.

In this presentation, the presenters will share two sides of the stories: first is the transformation of the Kaskus products, and second is the transformation of the organisation to support this new direction.

Ketut Sulistyawati

Ketut Sulistyawati

Founder, Somia Customer Experience

 

Ardyanto Alam
Ardyanto Alam

Vice President, Product Management, KASKUS

Lightning Talk #13 @ room 309

Anticipatory Design: Invisible Interfaces and Predictive Products
products and services

The value of experience design is changing. Tools that were once designed to help people make decisions are being reimagined into products and services that actively make people’s lives easier through anticipating what a user wants and making choices on their behalf.

New smart products and services that anticipate user needs and make decisions according to our preferences with as little interaction as possible will release us from the tyranny of choice and give us more time to spend on the things that matter most.

Hear Kieran speak about how to navigate these new digital complexities when creating new experiences.

Kieran Weston

Kieran Weston

UX Director, Huge Singapore

Lightning Talk #15 @ room 326

Beyond Usability: Elements of Great Modern User Experiences
products and services

We are now at an era where reliability, speed and usability are baseline expectations in every piece of technology in our lives. We are now at a stage where we should be asking much richer, much complex questions that will guide where we focus our attention in creating great user experiences. Usability is an important part of user experience, but it is far from being the only factor in creating great user experiences.

Through this talk, you will learn about the historic development of the field of ergonomics and its influence on the field of usability and the parallel developments in computing. You will also be introduced to 10 areas of focus that constitute the success of modern user experiences.

Aras Bilgen

Aras Bilgen

User Experience Design Manager, Garanti Bank

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