Tools and Techniques

Workshop #2 @ Room 327

User Research For Everyone
products and services

In this workshop, you will be introduced to the field of design research through a broad range of design research methods. The workshop will focus on several selected methods that anyone can use, regardless of background and job description. You will learn about selected quantitative methods (usage data, analytics, in-app audits) and qualitative methods (interviews and field immersion), and how to combine quantitative and qualitative methods to fit your project needs. Through this workshop, you will also find out ways to share findings effectively and turn them into actionable projects within the organisation.

Aras Bilgen

Aras Bilgen

User Experience Design Manager, Garanti Bank, Turkey

Workshop #3 @ Room 309

Sketching Collaboratively: Tools and methods to get your teams to sketch more
products and services

UX design is not a job to be done in silos anymore, designers are tasked with guiding the teams they work with to make better choices for the sake of the users. They need to work collaboratively with stakeholders/team members to integrate and understand business requirements and technology feasibility while advocating for the user. Time has come to repurpose some of the core UXers’ tools and methods for a collaborative and lean environment to build a shared understanding and work towards common product goals.

In this workshop, you will be introduced to collaborative sketching exercises. You will learn how to run such exercises to ideate, develop and iterate on possible design solutions with the development and management teams they work with.

Praneet Koppula

Praneet Koppula

UX Manager, MathWorks India

Workshop #12 @ room 330

Research toolbox: Exploring innovation opportunities, emotion and desirability
products and services

This workshop will help you select the best research methods for transformational projects – where innovation, desirability, and real-world relevance are essential. You will also practice a selection of techniques for involving users in designing products and services.

Miriam Walker

Miriam Walker

Director of User Experience and Strategy, Digital Arts Network

Workshop #13 @ room 325

Scenario Based Design
products and services

In this workshop, you’ll learn to create scenarios and other types of stories to identify product opportunities, form design hypotheses and focus the design and evaluation of new user experiences. Drawing on your existing ability to tell a story, we’ll cover character development, motivation, internal dialog and story arc – all in the context of creating great user experiences.

Shane Morris

Shane Morris

Founder, Automatic Studio

Attendees who are not attending any workshop on Day 2 (8th Sep 2016) are invited to participate in the Unconference session.

Unconference @ Summit 1 Hall

Unconference – Open Space Technology

Open Space Technology (OST) is an approach to purpose-driven leadership, including a way for hosting meetings, conferences, corporate-style retreats, symposiums, and community summit events, focused on a specific and important purpose or task — but beginning without any formal agenda, beyond the overall purpose or theme.

Lightning Talk #5 @ room 309

User Onboarding: Patterns and Anti-Patterns Explored
products and services

This presentation will provide you with ammunition you can use to sell the value of user onboarding design in your organisation, as well as as analysis of some great, good, and not-so-good examples of user onboarding experience design from around the web and mobile.

Whether you’re a designer, developer or researcher, you’ll appreciate this in-depth exploration of initial user experience patterns.

Paul J. Sherman, PhD

Paul J. Sherman, PhD

Kent State University, Ohio, US

Lightning Talk #12 @ room 310

7 cognitive biases we shouldn’t ignore in research
self

There are cognitive biases lurking everywhere in the research process. Cognitive biases are psychological tendencies that cause the human brain to draw incorrect conclusions.

We all want our research to provide reliable input into our projects and most of us wouldn’t deliberately distort data. Yet, we’re human, and we’re all susceptible to many cognitive biases that can affect the outcomes at any stage of our projects.

Biases are unavoidable, but being a good researcher is about understanding our inherent biases and how we can minimise the effects.

Distorted or misleading results can be very detrimental to a project. It can misinform the direction of a project, or provide false confidence about decisions. This session will highlight seven common cognitive biases in research, from recruitment, to the actual sessions, and the analysis and reporting of research findings. This will be illustrated with examples and stories, along with how we can minimise the bias.

Ruth Ellison
Ruth Ellison

UX researcher, PwC’s Experience Centre

Lightning Talk #15 @ room 326

Beyond Usability: Elements of Great Modern User Experiences
products and services

We are now at an era where reliability, speed and usability are baseline expectations in every piece of technology in our lives. We are now at a stage where we should be asking much richer, much complex questions that will guide where we focus our attention in creating great user experiences. Usability is an important part of user experience, but it is far from being the only factor in creating great user experiences.

Through this talk, you will learn about the historic development of the field of ergonomics and its influence on the field of usability and the parallel developments in computing. You will also be introduced to 10 areas of focus that constitute the success of modern user experiences.

Aras Bilgen

Aras Bilgen

User Experience Design Manager, Garanti Bank

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