User Research

Workshop #2[email protected] Room 327

User Research For Everyone
products and services

In this workshop, you will be introduced to the field of design research through a broad range of design research methods. The workshop will focus on several selected methods that anyone can use, regardless of background and job description. You will learn about selected quantitative methods (usage data, analytics, in-app audits) and qualitative methods (interviews and field immersion), and how to combine quantitative and qualitative methods to fit your project needs. Through this workshop, you will also find out ways to share findings effectively and turn them into actionable projects within the organisation.

Aras Bilgen

Aras Bilgen

User Experience Design Manager,?Garanti Bank, Turkey

Workshop?#12[email protected] room 330

Research toolbox: Exploring innovation opportunities, emotion and desirability
products and services

This workshop will help you select the best research methods for transformational projects ? where innovation, desirability, and real-world relevance are essential. You will also practice a selection of techniques for involving users in designing products and services.

Miriam Walker

Miriam Walker

Director of User Experience and Strategy, Digital Arts Network

Lightning Talk?#12[email protected] room 310

7 cognitive biases we shouldn?t ignore in research

There are cognitive biases lurking everywhere in the research process. Cognitive biases are psychological tendencies that cause the human brain to draw incorrect conclusions.

We all want our research to provide reliable input into our projects and most of us wouldn?t deliberately distort data. Yet, we?re human, and we?re all susceptible to many cognitive biases that can affect the outcomes at any stage of our projects.

Biases are unavoidable, but being a good researcher is about understanding our inherent biases and how we can minimise the effects.

Distorted or misleading results can be very detrimental to a project. It can misinform the direction of a project, or provide false confidence about decisions. This session will highlight seven common cognitive biases in research, from recruitment, to the actual sessions, and the analysis and reporting of research findings. This will be illustrated with examples and stories, along with how we can minimise the bias.

Ruth Ellison
Ruth Ellison

UX researcher,?PwC’s Experience Centre

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