Workshop #2 @ Room 327
products and services
In this workshop, you will be introduced to the field of design research through a broad range of design research methods. The workshop will focus on several selected methods that anyone can use, regardless of background and job description. You will learn about selected quantitative methods (usage data, analytics, in-app audits) and qualitative methods (interviews and field immersion), and how to combine quantitative and qualitative methods to fit your project needs. Through this workshop, you will also find out ways to share findings effectively and turn them into actionable projects within the organisation.
User Experience Design Manager, Garanti Bank, Turkey
Workshop #12 @ room 330
products and services
This workshop will help you select the best research methods for transformational projects – where innovation, desirability, and real-world relevance are essential. You will also practice a selection of techniques for involving users in designing products and services.
Director of User Experience and Strategy, Digital Arts Network
Lightning Talk #12 @ room 310
There are cognitive biases lurking everywhere in the research process. Cognitive biases are psychological tendencies that cause the human brain to draw incorrect conclusions.
We all want our research to provide reliable input into our projects and most of us wouldn’t deliberately distort data. Yet, we’re human, and we’re all susceptible to many cognitive biases that can affect the outcomes at any stage of our projects.
Biases are unavoidable, but being a good researcher is about understanding our inherent biases and how we can minimise the effects.
Distorted or misleading results can be very detrimental to a project. It can misinform the direction of a project, or provide false confidence about decisions. This session will highlight seven common cognitive biases in research, from recruitment, to the actual sessions, and the analysis and reporting of research findings. This will be illustrated with examples and stories, along with how we can minimise the bias.
UX researcher, PwC’s Experience Centre