Ally Reeves


Ally Reeves

Associate Creative Director, UX Design
SapientNitro Singapore

Ally loves crafting functional and enjoyable experiences that make day to day life easier and fun.

She’s especially fascinated by the healthcare industry- due to the complexities of the domain and the variety of people who are involved at each touchpoint along the way. She has lived and worked in the US and Asia, and traveled extensively in Asia, Europe, and the Middle East.

Ally’s work and her approach to company culture are informed by her experiences in fast-paced digital start-ups, brand and product innovation firms, and her experiences with creativity in fine arts studios around the world. When she’s not at work, she draws comics, travels, and reads.

11:15am ? 12:30pm

Lightning Talk #14[email protected]?Room 308

Blueprint for change
products and services

By changing the way we see large businesses and government, we can begin to understand what should be changed.

Service Blueprinting can be a powerful way to bring people together from different product lines, service lines, and disciplines. In this lightning talk session, Ally will share her own experience of using service blueprints in design for healthcare.

You will walk away with an understanding of how service blueprints are created and ways in which the resulting knowledge can immediately begin to transform how you do business.

back to top