Workshop #2 @ Room 327
Many successful companies have invested in deliberate research efforts and achieved impactful, long-lasting results based on strong insights. Unfortunately, a lot of companies see research as overhead. Such companies assume that research is an expensive, luxury activity; they assume that research needs to take months to be useful; and they assume that no one but a few specialized people with PhDs can do user research.
These wrong assumptions scare the companies to skip research completely and jump into finding solutions through trial-and-error. Seeking solutions before defining the problem wastes precious product cycles, stresses out the team and makes the problem worse in each step. This situation is extra stressful and demotivating for designers who want to solve makes the problem worse in each step. This situation is extra stressful and demotivating for designers who want to solve significant problems and create lasting impact.
In reality, research can be quick, affordable, correct and easy to apply.
In this workshop, you will:
Lightning Talk #15 @ Room 326
Computers have evolved tremendously in the past 60 years. We started with unreliable, slow devices that filled rooms and costed millions of dollars. The discerning question to ask in that era was: “Is this working?” Room-sized computers would take days to process the input, but they got faster and faster every year. When they got close to the point where we could present input and see the output interactively, the discerning question to ask was “Is this fast enough?” The invention of the integrated circuits revolutionized computing, made computers accessible to everyone, and allowed us to run software programs easily to achieve our tasks. The discerning question of that era was: “Is it usable?”
We are now at an era where reliability, speed and usability are baseline expectations in every piece of technology in our lives. We are now at a stage where we should be asking much richer, much complex questions that will guide where we focus our attention in creating great user experiences. Usability is an important part of user experience, but it is far from being the only factor in creating great user experiences. Through this talk, you will learn about the historic development of the field of ergonomics and its influence on the field of usability and the parallel developments in computing. You will also be introduced to 10 areas of focus that constitute the success of modern user experiences: