BIT Australia and Asia Pacific
Keynote #2 @ Summit 1 Hall
Behavioural insights (BI) helps us understand human behaviour and decision making. We know from our own lives that we often fail to do what’s best for us, despite our good intentions – whether it be exercising more, saving money or eating healthily. We can use this understanding of how humans actually behave in everyday life to help people make better decisions for themselves and society. The application of BI in the UK and across the Asia-Pacific has demonstrated that low-cost, subtle changes to communications and delivery mechanisms can substantially improve policy interventions, can offer an alternative to more expensive regulatory options. It provides policy makers with an important new set of methods to add to their toolkit. This session will introduce participants to the evidence from the behavioural sciences and the key methods for designing and evaluating behavioural interventions.
Continue to learn about behavioural insights with Samuel Hanes’ workshop on day 3.