Founders, Lanzavecchia + Wai Design Studio
Keynote #4 @ Summit 1 Hall
A full and rich experience is one that engages all the senses and emotions. L+W uses design research and their skillsets to choreograph tactile materials and surfaces, smart design details and technical solutions, body postures, user behaviours, relationships between users and users with their contextual environment.
L+W designs tangible products, new experiences and environment where they choreograph our intervention with the aim to provide fulfilling experiences to all stakeholders.
It is in these vectors that they position L+W as a research-based Experiential Industrial Design agency.
In their presentation, they will drive you through the processes behind the discoveries and the outcomes of Pediatric Waiting Experiences, New Chromatherapy Spa Services, VIP helicopter interior and other relevant projects.
Workshop #5[email protected]?Room 308
In the digital world, most experiences are generated and delivered via audiovisual devices, and interfaced via keyboards, controllers and exponentially in recent years, touchscreens.
While audio and visual cues are the most direct formats of stimuli and response, there is unexplored potential in touch and tactility, hard-wired gestures and postures (therefore affecting state of mind and mood) when the human body interacts with physical objects. How do we relook, rethink and introduce physicality into digital UX? How can this be mapped out, categorized, and then choreographed towards meaningful, powerful and contextualized Phygital Experiences? What new experiences can the user have in-context? What new data sets can be captured as an intended result, for the business?
We will seek to answers these questions in this workshop, as you will :