Lightning Talk #6 @ Room 308
UX coaching done well can motivate the disenchanted and inspire the disconnected. Join Jodine as she shares perspectives from her experience as an ‘outsider’ bringing UX coaching into organizations that have a high demand for UX work but lack the internal expertise. She will also offer some principles for smoothing the coaching journey so that you / your clients can reach a common goal — to give internal teams the experience of engaging directly with customers, and to empower teams to integrate new UX methods into their work with confidence, enthusiasm, and pride.
Learn how engaging external expertise can help organisations with limited budgets to meet immediate business goals and build sustainable UX know-how internally. Using a UX coach doesn’t diminish operational complexities, and it can be a delicate dance navigating the impact of UX methods to existing processes and systems. Moreover, the transformation is worth it.