National University of Singapore, Division of Industrial Design
Keynote #3 @ Summit 1 Hall
Why is the government now keen to bring design in their work? How can design transform the policy making process to be more human-centered and collaborative? What challenges are there and how can we overcome the challenges together?
In her talk, Jung-Joo will explore these questions through the latest collaboration between her research lab, Service Design Lab Singapore, and the Singapore Ministry of Manpower (MOM). The collaboration has three main components: first, a series of design projects on services for migrant workers and foreign domestic workers; second, follow-up investigation on impacts after the design projects; and third, a series of design competencies workshops. This three-fold collaboration model aims to achieve a three-level transformation of design in the government: from ‘the service offering level’ to ‘the capability level’ to finally, ‘the organisational culture level’.
The tool for mapping organisation’s design competence and the project planning game will be introduced in this talk. Jung-Joo will highlight how to embed design competencies within the government, going beyond one-off collaborations.