Lightning Talk #7 @ Room 326
Kaskus was founded in 1999, and ever since, has been the largest online community in Indonesia. Many of the old-time users have resistant to change, and any changes done can shake the ground of the hard-core fans. On the other hand, with the shift in the user behavior and the new wave of competitions, change is inevitable. KASKUS needs to adapt to stay relevant and to continuously deliver great experiences for its users.
In this presentation, the presenters will share two sides of the stories: first is the transformation of the Kaskus products, and second is the transformation of the organization to support this new direction.
Transforming KASKUS product experiences
The goal of this particular project is to create a strategic blueprint and refresh the experiences of Kaskus products. The process started from discovery research with the internal organization, exploratory research with users and non-users, competitors, and macro behavior trends. Through the research process,the presenters discovered many intertwined and conflicting challenges to create new experiences for Kaskus products to be competitive in the market, yet embracing its unique and quirky personalities that have been built so strongly in the past decade.
Transforming the organization
Through the discovery process, the presenters also discovered a deeper problem internally within the organization. This organizational challenge, was a lot harder to deal with, but they realized it was the most crucial to address; else the whole effort on the product experiences would not be successful. Along the journey, they designed and staged the process in such a way to help bridge the organizational gap, from the choice of room, modes to share progress, to preparing the team to present the work with the consultants as backup.