Paul J. Sherman, PhD

WK_SpeakerProfile_PaulSherman

Paul J. Sherman, PhD

Kent State University, US

Paul Sherman has worked in user experience since the days of dial-up. He is the founder of ShermanUX, a user experience research and design consultancy. He has conducted user research, usability testing and UX design for mobile, web and desktop in many domains including accounting; banking; e-commerce; financial planning and portfolio management; healthcare; mobile gaming; mobile device hardware and software; network, server and cloud application security; tax preparation; and travel, among others. He creates and teaches graduate courses in user experience research and design at Kent State University, where is he an Assistant Professor.

During the 2000’s he was Senior Director of User-Centered Design at Sage Software in Atlanta, Georgia, where he led efforts to redesign the UI and workflow for Peachtree Accounting and several other business management desktop and web-based products. He was also a User-Centered Design Manager at Intuit. In the 1990s he was a Member of Technical Staff at Lucent Technologies. Paul received his Ph.D. in 1997 from the University of Texas at Austin.

9:30am – 12:30pm

Workshop #7 @ Room 325

Get Strategic: Learn To Embed UX Into More Deeply Into Your Organization’s Processes
products and services

Good user experience research and design are no longer “nice to have”… they are essential. But most organizations don’t know how to effectively integrate UX practices into existing practices and processes. As UX practitioners, managers and leaders, we all know how hard it is to stop, think about and plan a strategy for embedding user experience processes more firmly in your organization.

This workshop will equip you with the knowledge and tools to create, advocate for, and guide UX practices aligned to a strategic plan.

In this session, you will:

  • Learn more about strategic planning
  • Be provided a framework for creating a plan
  • Draft a plan for their organization’s UX practice
  • Get the opportunity to receive feedback and guidance on your plan from workshop peers and the facilitator.
9:30am – 10:45am

Lightning Talk #7 @ Room 309

User Onboarding: Patterns and Anti-Patterns Explored
products and services

What’s with the lack of love for user onboarding among UX practitioners? So many of us researchers and designers focus on creating great product and service experiences, yet we often give scant attention to one of the most important parts of the user experience: the critical phases between the time when someone first installs or signs up and when they’ve incorporated your offering into some aspect of their life.

This presentation will provide you with the ammunition you can use to sell the value of user onboarding design in your organization, as well as analysis of some great, good, and not-so-good examples of user onboarding experience design from around the web and mobile.

Whether you’re a designer, developer or researcher, you’ll appreciate this in-depth exploration of initial user experience patterns.

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