Praneet Koppula


Praneet Koppula

UX Manager, MathWorks India

Praneet is a UX Manager at MathWorks India, where he collaborates with development teams to build mathematical computing software for engineers and scientists. Prior to MathWorks, he established UX teams at startups as well as large corporations. He has worked as an?innovation consultant for product companies, working primarily on identifying product and service opportunities for India. Praneet?s experience spans across Product Design and Strategy, Customer Experience, User Research and Lean Methodologies.

Praneet has a B.Tech in Information and Communication Technology, Certifications in Usability Analysis from Human Factors International and Innovation and Entrepreneurship from Stanford Business School.

9:30am – 12:30pm

Workshop #3[email protected]?Room 309

Sketching Collaboratively: Tools and methods to get your teams to sketch more
products and services

UX design is not a job to be done in silos anymore, designers are tasked with guiding the teams they work with to make better choices for the sake of the users. They need to work collaboratively with stakeholders/team members to integrate and understand business requirements and technology feasibility while advocating for the user. The time has come to repurpose some of the core UXers? tools and methods for a collaborative and lean environment to build a shared understanding and work towards common product goals.

In this workshop, you will:

  • Be introduced to collaborative sketching exercises.
  • Find out tips and tricks for sketching and visualizing ideas.
  • Learn how to run successful sketching workshops to ideate, develop and iterate on possible design solutions with the development and management teams in your own organisation.
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